The Study Of Sorter Market Development In India By JULONG.

The main business of Julong co., LTD. is to design and manufacture financial equipment, and provide the technical advice and services of financial automation equipment along with full solution in the filed of cash processing. It is the first public Company in this filed, and these years it is far ahead in the domestic market sales.However, because of the international financial crisis, the rising of RMB exchange rate, the overseas market share of Julong has been very small, and has been negative growth from 09 to 11 years. Julong co., Ltd considered overseas market developing as one of the goals of marketing strategy. To develop the international market, has positive effect to the development of the enterprise. The most important thing of entering the international market competition is to absorb the advanced management experiences of domestic and foreign, to improve the level of technology, and the formation of complementary. At the same time, it can improve the developing production ability of the enterprise, and promote its` development.The essay is taking Indian market development of Julong`s Banknote Sorting machine as a case, analysis the Indian environment of it, and put forward some corresponding marketing strategy for Julong co., LTD to grab the Indian market,hoping it will do good to the operation of the future Indian market and other foreign markets.First of all, it analyzed the current situation of the Indian market and the present management situation of Julong. Secondly, it analyzed the current competitors situation of the Indian market, using the SWOT analysis method to describe the competitive position of Julong banknote sorting machine, based on that analyzed the particularity of India sorting machines` market, and according to it selected the target market of Julong banknote sorting machine in India, and made the marketing strategy according to the analysis of market positioning and STP decision theory, which including guiding ideology, product strategy price strategy, marketing channel strategy,and service marketing strategy of development about Julong banknote sorting machine strategy etc. And finally, it summarizes the marketing strategy effect of Julong banknote sorting machine in the Indian market, summarizes the experiences and shortage of market development case, putting forward corresponding improving measures to the problems in implementing.