Research On Marketing Tactics Of Chinese Toy Enterprises In Indian Market

Since the Reform and Opening Up in 1978, China's economy has seen rapid development. The trade too has gained huge changes, since it's initial “the three-processing and one compensation” process days it has gradually developed its own brands to carry on general trade. We must acknowledge the fact that in more than 30 years of Reform & Opening Up China has achieved results that has made the world look up to it. At present however China's export oriented economy is suffering under Decline in the overall global economy, in particular Europe's weak demands and its own insufficiency to meet domestic demands. Developing its trade relation with the 3rd world countries such as South Asia will be an inevitable choice for China while transforming its foreign trade structure. During Premier Li Keqiang's India visit in 2013, both sides had proposed the construction of Bangladesh-China-India-Myanmar Economic Corridor, in order to strengthen the Sino-Indian trade partnership. In the same year Chinese President Xi Jinping, had put forward the idea of “One Belt & One Road” strategic concept, in order to further deepen the cooperation between China and other friendly countries.On one hand, China's reformed Toy industry is the largest producer of toys along with being major exporter. But on the other hand however China's toy industry is amidst great troubles, it is facing problems in the aspect of expanding its international market. Indian economy in the recent years has gone through rapid development, the living standard of the people has risen incessantly, and at the same time living environment and work situation has also improved, and the demand for toys in the market has also gone up, thus providing the Chinese toy enterprise a good space for overseas expansion.Under such circumstances, this research work, firstly, tries to sort out theories such as theory of marketing strategy, modern marketing theories, international marketing theories, and the research works of numerous domestic and foreign scholars, providing a theoretical and research base for later research works. Secondly, it analyses the special characteristics of the demands of Indian toy market, the influence of toy marketing strategic formulation, establishing an influencing system of strategic formulation of Chinese toys marketing in Indian markets. Thirdly, taking. A Toy enterprise as an example, through SWOT analysis it analyses in depth the necessity and feasibility of expanding its Indian market. And lastly, it provides a targeted strategy as to how the Chinese Toy enterprises may further expand their Indian market, and also a reference for the related enterprises which hope to implement their overseas marketing.