The Post-90s College Students’ Tourist Market Development Research Based On The Theory Of Inclusive Innovation

In support of national policy, the era of the popularization of higher education is coming, high school graduates enter college success will become the norm, in 2013, nearly seven million students enrolled in the college, enrollment rate reached 76.7%, which, in some provinces the admission rate of 90%. College recruit students number is high, population is concentrated, the huge consumer groups, so as to form a larger source markets, is one of important components in the whole tourism market in our country, with the most development potential, andthe post-90 s isnow the main members of the college students and the main force of the tourism market. They are eager to take advantage of a variety of leisure time to participate in various tourism activities of affordable. The research will not only improve students may travel to complete itself, but also develop potential customers for tourism enterprises to ease the pressure of competition, plays animprotant role for the tourism sustainable development. The rational development, can expand tourist market and contribute to regional economic development."The post-90s" is now the newly social vocabulary,it has been a century characterized by its individuality, the respect for freedom, and pursuit of fashion, its formation and social background, family background, education background, historical background and so on all has the close relation. Scholars at home and abroad have a relative lack of correlational research, but we can be use for reference the experience of predecessors’ research, through the questionnaire survey to obtain information, first by tourists value matrix determine the value types of the post-90 s College Students, conclude "enjoy" type of value, reflecting that it has a huge market potential, but because of its characteristics of economic weakness, often can’t get a chance to travel more. This paper will be guided by the inclusive innovation theory, in line with the principle of sharing the benefits of social development, by studying their tourist behavior and quality of the perceived level, make concerted, reasonable development, make them have equal opportunities to travel, so as to improve the inclusive innovation theory practical guiding role in the tourism development.With the aid of Microsoft Office Excel, SPSS19.0, ArcGIS10.0 and other software, this paper use the method of statistical analysis, spatial analysis and model analysis, analysing the tourist value of the post-90 s College Students, tourist behavior and tourism quality perception, it is concluded that the value type and tourism attitude, preference, motivation, information channels, travel mode, travel time, consumption way, destination choice and other common behavior characteristics, providing data support for the better development of tourism market, aummarizing the four quadrant diagram of the travel quality perceptions,. In the development of the tourism market, tourism enterprises not only should have a targeted market development according to the behavior characteristics, but also should be based on the travel quality perceptions to let the scenic area in the future have adifferent construction order, limited resources can be applied to the point where shoud show significant improvements, in order to achieve their maximum satisfaction degree, with the present situation of the tourism market on the basis of the study,this paper points out the problem of the insufficient supports of the government, schools, and enterprises tripartite, and starting from the three aspects, gives some suggestions aiming at the post-90 s College Students’ tourist market development.