Research On Travel Behavior Characteristics Of Urumqi Students

College Students has been the main force of study travel and pack ture of international and domestic travel。Urumqi existing institutions of higher learning, 24.128 million 17 students. Its scale and tourism market development potential is tremendous, but there is the lack of urumqi university students' tourist behavior characteristics of research. Based on the above reasons, this paper absorption and reference for the consumer behavior of tourism theory and method in urumqi college students, as the research object, by questionnaire and SPSS statistical analysis method, summarizes university students' tourist motives, tourism preferences and tourism consumption behavior characteristic, and puts forward relevant countermeasures and suggestion to develop the urumqi university students' tourist market provides referential basis.This paper mainly studies consists of five parts,1. urumqi university students' tourist attitude and demand. Studies show that college students to traveling has high enthusiasm and interest of college students, emotional and tourist intent tourist attitude there exist significant positive correlation, has the very high consistency.2. the urumqi college students' tourist motives have six types, namely escape and the slow pressure motivation, play and enjoyment motivation, make track for a star and motivation, learning and practice to see motivation, conformity and show off motivation, emotion exchange motives. The main tourist motives of college students is to learn and practice motivation, escape and the slow pressure motivation, play and enjoyment motives.3. research university students' tourist resources of urumqi preference. Studies show that college students' favorite tourist resources type ranking landscapes, followed by national amorous feelings, urban gardens, arts and culture, cultural relics, theme park, outdoor adventure, festival activities, food cooking, religious culture, medical care. Can see, urumqi college of natural landscape preference for is taller, and degree of religious culture and physical therapy care little interest in the tourism resources.4. urumqi study of their tourism consumption characteristics. Studies show that college tourist consumption behavior of urumqi showed its economic strength and special physiological, psychological adaptation of the features. According to the survey, college students' tourism expenditure is mainly derived from parents peace frugal. University students' tourist traffic from tools selection, accommodation options, residence time length, dining way and tourism consumption results, can be concluded that the poor university students' tourist consumption, only to withstand less tourist spending, but among college students, or have part of the economic condition better, can afford the higher tourism spending. Students gain of tourism information is mainly relatives and mutually tell and network that reputation propaganda is the main tourist information obtained college students, but the role of Internet channel also nots allow to ignore.5. research university students' tourist preferences, tourist motives and tourist consumption behavior of the differences. Through independent sample t-test, single factor analysis of variance and related analysis, got a different gender, family structure, major and grade of college students in the tourism resource preferences, tourist motives and tourism consumption has significant difference in different tourist motives and tourism resources preference of college students is significantly related, on living expenses, tourism attitude and tourism consumption significant correlation.Under the above analysis, I Proposed the development of the university travel market. several suggestions...