Personal Life Insurance Company Marketing Model Innovation Research

Our domestic life insurance business recovery since 1982 its inception, has achieved great leap-forward development, the achievements on the one hand, thanks to the reform and opening up the overall growth of the national economy, closely related to life insurance individual agent system, at the same time. But, with the continuous development of life insurance market, especially the traditional life insurance individual agent system in organization development, team management, risk management and so on the new contradictions triggered a series of new problem greatly delayed the sustainable development of life insurance individual marketing, life insurance companies growing, the reform of the traditional marketing model has different forms of innovation practice, trying to get rid of the constraints of original model.Therefore, the author by using the method of literature investigation, interview method, the empirical test, and other research methods, and combining previous summarize the management experience, practice and sales achievements in person, on the basis of the exploration on the innovation of marketing mode, in order to achieve the following objectives: first, through the in-depth study oftraditional life insurance marketing mode of personal, objective analysis of advantages and disadvantages of traditional pattern; Second, before people, on the basis of the research results through analysis and comparison, to discuss the new marketing mode; Finally, according to the theory of innovation model as a guide, find feasible by means of empirical study, more vitality of life insurance marketing mode.