Research On The Orientation And Decelopment Of Dingneng Mine Construction Company

China’s economy has now entered the strategic restructuring period with the rapid development nearly 30 years. Under the new macroeconomic, the coal market are oversupply and sales and payment collection are difficult. As part of the traditional coal industry, the mine construction are facing a series of problems, such as the delay of the new project, the slowing construction project, the shrinking f project engineering and the difficult collection of the payment. All of these obviously restricted the mine enterprise’s survival and development.In view of the problems of the mine enterprises facing, this paper has carried on the detailed discussion and research about the positioning of the mine business and development after the in-depth analysis of the external and internal environment of DingNeng enterprise. The main contents of paper are as follows.The External advantages are the unchanged domination position of coal in energy consumption, the exit of part of the similar enterprises, the ability of entering the industry of road and tunnel construction. The external disadvantages are the oversupply of the coal, the reduction of the traditional mine project, the great pressure of production safety, the obvious contradiction between the workers and peasants during the period of the mine construction, poor production conditions and living conditions of employees in mine construction.The internal advantages are a variety of construction qualification, high quality professional construction team on mine construction, the mine comprehensive ability of regional construction, the technology research ability depending on state-level technology center platform, the influence of mining construction. The internal disadvantages are the reasonable organizational structure and the talent structure, weak financial strength and enterprise culture fusion.Researching on business positioning and development goals. DingNeng enterprise should train the mine business as the core competitiveness in order to become the maximum comprehensive mine construction enterprise in southwest of China, which can mine dealing with the problems of the complex geological structure and heavy disasters.Researching on strategy implementation approach, the business developing of DingNeng enterprise should be realized by growth strategy, differentiation strategy and strategic alliance through the enterprise layer.Researching on safeguard measures, DingNeng enterprise should adjust and optimize organizational structure and human resource management, strengthen the financial management and the mine market development, pay attention to the production and business operation, promote the construction of enterprises culture to improve the comprehensive competitiveness of enterprises and realize the health sustained development.