Analysis Of Changhong Company’s Internal Services Transforming Into Externalization Strategy

In recent years, the service transformation of household appliance manufacturing enterprises has been a hot research topic.Manufacturing enterprises, both in the IT area,such as IBM and DELL,and in the traditional consumer electronics area, such as Haier and HP, all keep speeding up enterprise service transformation and industry upgrade Facing the trend of industrial revolution, which means manufacturing enterprise will begin to stress more on service and household appliance products will become much smarter, Changhong,as a large household appliance manufacturing enterprise in inland area of China, also actively promote the industry upgrade and service transformation,looking for new engine for growthand power source for the sustained and healthy development of the company.Therefore, based on the current macro economy situation 、industry development situation and the trade development trend, combined with thebackground of smart time, in which global home appliance enterprises deeply integrate with IT and Internet industry, this article analyzes the background under which Changhong’s strategy of endogenous services transformed externally, and the process of strategy execution. According to the analysis of transformation process, it indicates that manufacturing service transformation in Changhong is objective requirement for industry upgrade, as well as objective needs for home appliance manufacturing enterprises joining and adapting to market competition. It gives Changhongsuggestions on how to optimalize and promote service. According to the transformation plan and the process of execution, this paper discusses the cause why Changhong brings service transformation, and analyzes the existing difficulties and problems in the process of service transformation, identifies wholly the content of endogenous services which Changhong has deposited long time ago based on manufacturing, analyzes the potential feasibility of endogenous services transformed externally in Changhong. In the meantime, this paper studies the effect of path by which endogenous services will be transformed externally in Changhong and looks forward to the new method to show endogenous services transformed externally in the time of technology renovation.This paper shows that in the new development period of home appliance enterprisesendogenous servicestransformation externally is the fast way for Changhong to upgrade its industry and speed up the development of service industry.As long as speeding up research and developing a variety of services,creating more competent business model of service, Changhong will be sure of having great developing potention in the service industry.