Research On The Strategic Transformation Of X Medical Equipment Proxy Compawes

Reform and opening up is a different medical equipment Proxy Companies in different periods of the external and internal environment. Especially at the beginning of the reform and opening up and now compared to, the change of environment is very great. Initially, the number and size of the domestic medical equipment manufacturing enterprises are very small, the production of medical equipment in terms of quantity or in species are very rare, don’t say highly sophisticated products are low-end products,own also does not see more. Hospital equipment, a serious lack of product information,not only small and slow flow. Supply and demand in the market of medical equipment are underdeveloped condition, will inevitably lead to the number of medical equipment Proxy Companies, hospitals are under development. Agent import medical equipment companies are basically does not exist the competition of the product, the seller’s market determines the high profits, the company high returns. Present, with the deepening of reform and opening-up, the rapid economic development and release, the size of the market on the one hand, the number of medical equipment and hospital quality requirements are increasing year by year. On the other hand, the development and the reorganization of medical manufacturing enterprises accelerate, also improve the enthusiasm and the core competitiveness of domestic production enterprises, in the low-end product basically achieved self-produced, high-end products are gradually realize the import substitution. Types of medical equipment, equipment Proxy Companies rich team expansion and information communication is convenient and unimpeded, cause the medical unit requirements for medical device production enterprise products more and more high, companies selling products is more and more fierce competition. Often there will be a product procurement, more than a dozen medical equipment production and the Proxy Companies to participate in the bidding.Production and sales profit more and more thin. Proxy Companies generally do not own the production of medical equipment is determined by the character of large medical equipment Proxy Companies lack the ability of sustainable development, lagging behind demand response to the market, especially the import agent products company, itis difficult to adapt to change rapidly changing market demand, inevitably frequently face the problem of survival and development. The Proxy Companies management generally to strategic little real understanding, also do not know do not attach importance to the establishment and management of corporate strategy, but I do not know how to changes of environment, the rapid adjustment strategy to improve the competitiveness of enterprises with the change, and keep the advantage of competition,this is the main cause of frequent survival, development crisis. Therefore, understanding and correct use of strategic theory, especially in the current, intense competition in the market environment, the essence of the problem from a strategic analysis of companies,to guide enterprises through the strategic adjustment, transformation and enhance their core competitiveness, so that enterprises obtain the ability of sustainable development,has a very important practical significance.In this paper, a representative of the X medical equipment Proxy Companies as the research object, using the relevant theories of strategic management, strategic transformation, analysis, research which faces to the X medical equipment the problem of Proxy Companies, eventually take on X medical equipment Proxy Companies implementation method of strategic transformation to realize the X company from pure Proxy Companies transformation of a passive the high cost, the lack of strong, competitive advantage for a certain initiative, the core competitiveness has low cost, high differentiated products R & D, production, sales,service and parts of agent for the integrated companies, solution phase of survival and development problem fundamentally..To solve the X medical equipment Proxy Companies problems through analysis and research, to explore a from a strategic height, the point of view of value chain to improve medical equipment Proxy Companies core competitive power, the effective method to solve problems of existence and development stage.