Shan Xi Ao Rui Company Marketing Strategy And Practice Research

Firstly, this paper trying to learn marketing strategies theoretical framework of historical development stages the Shan Xi AoRui company sort, be the mountain Shan Xi AoRui company organizational structure, human resources, technology development, marketing, major products and other systems studied.Secondly, mountain the Shan Xi AoRui company ’s marketing environment analysis, which both come a long history, strong technical force; Professional prominent leading products distinct advantages, facing new development opportunities, such as health care reform, aging and so bring industry growth, technological change has brought new cross-use demand opportunities and competitiveness is not strong enough, the serial is still not perfect, distribution capabilities to be strengthened, institutional mechanisms, such as inflexible disadvantages faced strong involvement of foreign companies, medical resources are limited, unfriendly atmosphere of public opinion and other threats made mountain the Shan Xi AoRui company marketing on the basis of strategic thinking, strategic objectives and strategic direction.Third, for the marketing practices exposed by the limitations of sales channels, product lines more single, higher cost of sales, team building and other issues is not enough, put forward: first, through the expansion of diversified sales channels to strengthen the distribution channel management; Second, constantly enrich the product line, product category management to be; Third, continue to reduce the cost of sales, selling a good job cost management; fourth is to strengthen vocational training, strengthening the sales team building proposal.Fourth, to promote mountain the Shan Xi AoRui company marketing strategy at an early date, proposed to scientific estimates of market capacity, efforts to increase market share, enhance product sales planning, sales process management, enhanced security mechanisms.The main innovation of the paper is: First, by means of PEST analysis method five forces model analysis, SWOT analysis, in-depth analysis of the internal and external factors affecting the marketing strategy to promote the grasp important and difficult to optimize marketing strategies; Second, from product strategy, pricing strategy, channel strategy and marketing strategies marketing strategy point of view, for sales channels, product lines, cost of sales, sales team and other key sectors and key areas to analyze the existing problems and formulate improvement measures; third is planned from market capacity, market share, product sales, product sales process management point of view, has put forward a marketing strategy to promote the protection mechanism implemented.