The Study On The Business Development Strategy Of The "Ali Microcredit"

After the international financial crisis in2008, while the traditional financial market has not come out in the downturn situation, as a new thing-Network lending,relying on e-commerce, has been rapidly developed. Many network companies are quietly rising borrowing, unlike the majority of intermediaries or just as a propaganda platform for Internet companies, such as foreign bid auction business model Prosper website, pat domestic P2P microfinance loans and for students and farmers and many other microcredit service websites, Alibaba Group has pioneered full advantage of big data, targeting the SMEs and individual businesses on the platform to provide them with network loans. Ali is the first and the only one microcredit companies worldwide under the e-commerce mode.The existing domestic and foreign research theories suggest that due to the credit market transactions asymmetric information, there is a serious "adverse selection" problem and the "moral hazard" problem in the microfinance market, causing lenders to provide loans that is less than the actual demand or there will be a part of poor credit defaulters hard to distinguish, resulting in the credit assessment of credit ways to effectively control credit risk, which have relevant research results at home and abroad, scholars also made some related researches about the sustainable development of microcredit and credit system.Seen through the relevant data collection, due to the Alibaba e-commerce platform has accumulated a huge customer base and transaction data, and a subsidiary of Alibaba, Taobao, and Alipay Lynx platforms such as the underlying data to achieve a complete butt, making Alibaba to won the first prize in the network financial industry quickly. But in recent years, the relevant documents and the People’s Bank of China and the Banking Regulatory Commission jointly issued for microcredit companies also made a series of regulations, such as strict market access, interest rate controls, geographical,the sources of funding and some restrictive conditions, while still sluggish macro environment and not a sound credit system for microcredit companies also offer opportunities for both development and challenges. Meanwhile, in a microcredit for Ali’s internal analysis found that funding, customers, information and human resources data are the keys for Ali Microcredit the continued success, and Ali Microcredit in financing capacity, data processing and risk management the ability of the Department has its advantages.The future fate of Ali Microcredit, partly depends on whether China tend to support the introduction of financial institutions in the development of Internet policies and regulations, which is affecting the entire economic and political environment; the other hand, "Ali Microcredit" has to constantly examine their own and others, giving full play to its advantages in resources, drawing on the experience of outstanding foreign-related cases, to compensate for their own shortcomings, and constantly improve and enhance their overall management capabilities."The Internet Finance" is currently a hot topic on the market, coupled with e-commerce as the first microfinance company-Ali Microcredit was founded late, the relevant literature,research and the operational data are difficult to obtain, thusthe relevant researches are of great practical and theoretical significance. This paper aims to Ali Microcredit for microcredit companies on behalf of the Internet network of financial service model, product design, participated in the study’s main innovation, and internal and external environment for the development of a network of credit and other theoretical summary, to make e-commerce micro loan theoretical study insufficient, and proposed the construction of an orderly legal advice in order to improve micro-circulation of the operational efficiency of financial markets and private capital.