O2O Mode Of Retail Enterprises Working Capital Management

With the development of Internet technology and mature, substantially increase the number of Internet users. In recent years, the Internet through the mobile terminal of the proportion of the increase, shopping on the Internet has become a new consumer habits. Affected by the economic environment, policy and home appliances online shop shopping convenient and affordable huge impact, slowing down the development of traditional retail enterprises are facing financial difficulties. At the same time, electric business has entered a new period of development in our country, the single form of B2B and B2C, C2C mode is gradually showing some inevitable problems. There has been a part of the road looking for changes in the beginning in retail business, the new mode of efforts to seek development, using O2O (Online to Offline) model is to represent the general trend.The competition between modern enterprises has not only the competition between enterprise value and the enterprise value, has evolved into the competition of value chain and value chain, so good working capital management is inseparable from the stakeholder participation and cooperation. Expanding the scope of business of the modern enterprise, the boundary has also been extended, on the basis of the theory of value chain, channel thinking of working capital management theory and related to working capital stakeholder theory arises at the historic moment. Channel working capital classification method based on, according to the enterprise business process, clearly show the distribution of business activities in working capital, and business process reengineering and upgrading according to the theory of value chain, break through the traditional boundary of the enterprise, the real enterprises upstream suppliers and downstream enterprises dealers into the range of working capital management, the value of the entire value chain promotion and open up a new way of thinking. Study on the working capital in O2O business model retail enterprises mainly in the circulation of, help in their overall understanding of 020 mode of commercial activities to improve working capital management performance, help to enterprise in every aspects of the activities attention to find ways to improve the methods and key points of the working capital management performance, improve the operation efficiency of enterprises, and create greater profits.Retail enterprises in 020 mode of organizational structure, business scope, trading, distribution mode, logistics, warehousing and other full range of reform, the use of working capital can be more clearly reflected in the large data online platform. The retail enterprises as the research subject, study of traditional retail enterprise to o2o mode transition of working capital management, stakeholder perspective channel working capital management research methods and application of the results to 020 mode of retail enterprises. Will is 020 mode of retail enterprises working capital management has closely linked with business of working capital management, to find the o2o mode retail enterprise operating funds management and financial risk. Case analysis method of Suning stakeholder perspective channel working capital in O2O mode of business activity in the main circulation and help to the enterprise overall understanding of business activities to improve working capital management performance, help to enterprise in every aspects of the activities attention to find ways to improve the methods and key points of the working capital management performance, improve the operation efficiency of enterprises, and create greater profits. First, based on the theory of capital operating channels, respectively from the procurement channels, internal storage channels and marketing channels of 020 mode of retail enterprises working capital management present situation analysis. Secondly, the stakeholders are subdivided into various channels and with Business combined influence analysis of working capital management of the various stakeholders, found retail enterprises to 020 mode transformation, working capital turnover and the management performance management has been significantly improved, and provides a new idea for the transformation of traditional retail.