Research On Performance Of Working Capital Management Of Household Appliances Retail Enterprises Under B2c Mode

At present,the rise of e-commerce has greatly promoted the transformation of China's social consumption model and consumption habits,which has provided a huge impetus for the transformation and upgrading of traditional home appliance retail enterprises.In recent years,relying on Internet information technology,home appliance retail enterprises represented by Suning Tesco have actively explored the B2 C e-commerce model and continued to enhance their core competitive advantages in working capital management and customer service.The emergence of the B2 C model can not only effectively achieve full integration and effective coordination of online and offline operations,but also better solve the current commercial operation problems of home appliance retail enterprises.In order to explore the specific impact of the B2 C model on the working capital management performance of home appliance retail enterprises,this article takes Suning Tesco,a large home appliance retail company in China,as the research object,and adopts the literature research method,survey questionnaire method,AHP method,case analysis method,and comparison Research methods,etc.,to study the working capital management performance of home appliance retail enterprises under the B2 C model.First,the relevant concepts and theoretical basics are summarized around the B2 C model,working capital and working capital management,working capital managementperformance evaluation based on the dual perspective of project elements and operating channels,and the impact of the B2 C model on the working capital management performance of home appliance retail enterprises.Secondly,from a dual perspective of project elements and operating channels,a systematic analysis of the current situation of the working capital management of home appliance retail enterprises under the B2 C model is carried out,and the comprehensive rating and ranking of home appliance retail enterprises using the B2 C model are comprehensively ranked.Thirdly,taking the time node of Suning Tesco's B2 C model as a watershed,a comparative analysis is made on its working capital management policies before and after adopting the B2 C model,and a quantitative evaluation of its working capital management performance before and after adopting the B2 C model from a dual perspective of project elements and operating channels.In-depth comparison,and then reflect on its working capital management performance under the B2 C model,in order to explore the extent and effect of the B2 C model on its working capital management performance.Finally,based on the two aspects of optimizing working capital management and optimizing working capital management performance evaluation,this article puts forward suggestions for optimizing the working capital management performance of China's home appliance retail enterprises under the B2 C model,in order to provide reference for solving the homogeneity problems facing similar enterprises.To promote the modernization of the working capital management system and management capabilities of China's home appliance retail enterprises.This article explores the correlation mechanism between the B2 C model and the working capital management performance of household appliances retail enterprises represented by Suning Tesco,explores the extent and effect of the B2 C model on the working capital management performance of household appliances retail enterprises,and forms a B2 C model and A new perspective on working capital management performance analysis.The research results show that the B2 C model has a positive effect on the working capital management performance of household appliances retail enterprises such as Suning Tesco.At the same time,for the home appliance retail enterprises represented by Suning Tesco,analyzing and researching the working capital management performance problems in the process of applying the B2 C model,not only can effectively identify and prevent financial risks in the operationmanagement process of the enterprise,At the same time,it also helps to enhance the company's long-term profitability and promote the sustainable and healthy development of the company.