The Marketing Strategies Research Of YD Quan Gang Branch

With China’s mobile communication industry and the rapid development of Internet applications, 2013, our country has entered a new era of 4 G networks, domestic new competition gradually formed among the three major communication operators, they will once again faced with new challenges and competition mode between them will be made by the original client calls competition gradually into the Internet traffic. In addition to the three major communication operators you make I seize the homogeneity between the fierce competition, they will also be affected by Internet, terminal manufacturers, in the field of new media, such as the new challenges. Under such fierce competition environment, QuanGang YD branch in the new era of 4 g network to occupy the commanding heights, he needs to do the corresponding group marketing program planning, because the group client under such fierce competition environment, the benign development of the market is a subsidiary QuanGang YD branch information-based business income of an important guarantee, how to make the group client market marketing, and ensure the YD our company group clients in spring harbor dominance of the market, all of these become QuanGang YD branch need to solve the problem.In this paper, using the macro environment analysis on QuanGang of QuanZhou in the mobile communications market in the port of political, economic, social and technological status quo analysis. And combined with the present stage operators in QuanGang group client market prices, promotion, product marketing situation analysis. On this basis, the SWOT analysis method to explore the QuanGang YD branch internal advantages and disadvantages of all kinds of opportunities and challenges. And using the potter five model to analyze the springs harbor industry competition structure of the mobile communication market, proposed QuanGang YD branch in group clients market competition faced by various internal and external problems.Combined with the author in QuanGang YD branch and actual research analysis under the new era of 4 G, QuanGang YD branch as a member of the YD group, QuanGang around the possible problems in the development of port group client market, good in-depth discussion and research. Finally puts forward improvement QuanGang YD branch group clients marketing the corresponding marketing strategy. In this paper, the development of good QuanGang YD group big customer business, and further to the port of QuanGang YD group client market stability and promote, has important practical significance.