Research On The Development Of College Students’ Self-help Tourism In Fuzhou

At present, independent tourism has become a way of travel that more and more popular by college students. The group of college students has a special preference with independent tourism, they are high degree of education,young,dynamic,don’t like being controlled. Independent tourism can not only let them free in travel arrangement but also can satisfy their psychological experience and challenge. They lack of money, but have plenty of time. So that makes them stay out of way to the group tourism.In this article, the author studied the related literature of college students independent tourism comprehensively, then putted forward the college students independent tourism research point of this paper on the basis of the related literature. This article is divided into five chapters. The first chapter is introduction, mainly including the research background, research significance, research methods and research innovations; The second chapter is literature review, Mainly including both home and abroad literature about independent tourism, literature summary about college students independent tourism, the last section is the theoretical basis, mainly including the supported theory of this paper; The third chapter is analysis about independent tourism characteristics of Fuzhou college students, the data of this part collected through questionnaire, and we analyzed all aspects of Fuzhou university students independent tourism, then summarized the development problem of independent tourism in Fuzhou university student; The forth chapter is the countermeasures research, to find the market development countermeasures from the support system and enterprises, trying to give more reasonable countermeasures from the angle of enterprise; The fifth chapter is the research conclusion the lack of research and outlook.In the process of market development of Fuzhou college students independent tourism, we hope tourism enterprises can take the business transformation suggestion into account. We suggest enterprises take information providing as the main business, take ticket booking as auxiliary business and take the social networking as the based marketing way. We put forward the development trend and prospect of independent tourism at the end of the paper,it is also my future research directions.