The Clothing Display Under Middle-aged Women Consumer Behavior

At the present time, the middle or high grade clothing of middle-aged women has broad prospects and biggish market demand in our country, and many advanced clothing enterprises focus on it. According to the consumption behavior of middle-aged women, the study of clothing display is imminent. In the economic activity, it can effectively pass the clothing information, disseminate the clothing feature, promote the clothing vendition, help to establish the visualization in brand and enterprise for the middle or high grade clothing of middle-aged women. Marketing also has the important significance in middle-aged women’s clothing.Based on the study of consumption behavior of the middle-aged women, we read related books, discuss the literature via social practice. Finally, we show the according instance and store renderings. Middle-aged women consumers need not only material satisfaction, but also psychological demand. Therefore, the complete and traditional concept of clothing display should add some psychology knowledge. In this way, it can display more time color, and increase the comprehensive satisfaction of the middle-aged women consumers. Clothing display is an important part of marketing, it work through exhibit area, demonstration area and consumer activity area. The consumers will produce different psychological change in different parts of areas, and emotional change which caused by the color psychological recept and the selection of display form will produce a series of psychological effect. In space constitute of clothing display, accurately grasping the psychological effect of consumers in different regions and using the psychology knowledge to guide their display method, will make your store stand out and attract the attention of potential consumers.This thesis choose composing of clothing display space and psychological effect of the middle-aged women consumer as the theme, and study the interaction between display of the clothes and the consumers’psychology. We make shallow theoretical analysis through the interaction and apply it to the field of practical aesthetics. According to present situation of clothing display development, strategy, effect of clothing display design and related factors in our country, this thesis expounds some operational methods and solutions in the process of the clothing display design. From the perspective of consumption psychology of consumers, we analyze the consumer psychological characteristics and behavior of middle-aged women, and find out the important influence factors of display terminal to influence buying behavior of middle-aged women. We also discusse a series of problems of clothing display of middle-aged women, which can improve the added value of products for the brand and enterprise of middle-aged women’s clothing, enhance competitiveness of enterprise, provide some reference for build efficient brand assets, and give certain macro guidance to the development of brand of middle-aged women’s clothing, and popularize brand of middle-aged women’s clothing.