Analysis On Market Strategy Of H Smart Home Company

Since the reform and opening up, China’s economy, after thirty years of rapid development, has made remarkable achievements, people’s living standards have been greatly improved happened. China’s real estate market after a decade of rapid development, the domestic industry has entered a new stage of development. Previously, people on home life environmental requirements that meet the needs of basic human survival, now, people gradually began to pursue safe, comfortable, convenient and efficient high-quality living environment. With advances in technology, information technology has become the trend of social development. Economic development, IT technology advances and people’s intelli ge nt demand continues to grow, and promote the rapid development of the smart home industry. Huge market demand attract a large number of enterprises to enter the smart home market, but the smart home market and the lack of standards, so that the formation of the smart home market demand, fierce competition, high rate of elimination of competition. For a startup company H smart home, how accurately positioned itself proactively to meet the opportunit ies and challenges, it is becoming a reality that must be addressed.Taking H company as the background, in a detailed analysis of the history and current situation of China’s political and legal, economic, social, cultural, technical and other macroenvironment and smart home industry on the basis of H company’s internal environment is also described in detail, with the corporate life cycle theory, the theory and methods of strategic management theory to strategic SWOT analys is as a tool, through the intelli ge nt home market and H smart home features the company’s own analysis to identify business strengths and core competencies, develop in line with their own development of marketing strategies play through the company’s strengths, compensate for the lack of the company, enhance the company’s market competitiveness, making the company not only to survive in the highly competitive market environment, but also to the fierce competition gain a competitive advantage and sustainable development strength, while other similar companies will have some reference value.