Research On Bazhong Mobile Rural Channel Improving Strategy

With the continuous development and innovation of science and technology, traditional business communications industry faces the enormous challenges. At the same time, the competition among domestic telecommunications operators will be more and more Intense. Compared with the urban communications market, the coverage of rural communications market remains to be improved. So the rural communications market has become the territory that everyone wants to occupation. For the purposes of BZ migration subsidiary company, they must improve the rural marketing system of BZ migration subsidiary company. If they want to take an absolute advantage in the competition, they must optimize the rural marketing channels of BZ migration subsidiary company and strengthen the promotion of rural marketing businesses. In this paper, we use the development of the domestic telecommunications market as the background. Then, combining the theory of marketing research and the experience that gained in our practical work, we explore that how to improve rural marketing channels of BZ migration subsidiary company.Firstly, through the analysis of status of the domestic communications market development and the theoretical studies of marketing channels, we explain the significance of this study.Secondly, the author combines his practical work experience raises a series of questions for the status of rural marketing channels of BZ migration subsidiary company. Then, we analyze these issues on the basis of theoretical research.Furthermore, according to the analysis of the issues and how to improve rural marketing channels of BZ migration subsidiary company, we give some suggestions for the different types of channels. They include that rural franchise channels, rural peripheral channels and marketing centers in rural area.Finally, we summarize the promotion strategy of rural marketing channels of BZ migration subsidiary company and propose the subsequent research directions.