QC Electronic Technology Company Development Strategy Research

QC electronic technology company is located in Mianyang sci-tech city of China, is one specialized is engaged in the automobile connector and cable assembly products research and development, production and sales of science and technology enterprises. With the rapid rise of the independent brand China auto industry, the demand for motor vehicle connector and cable assembly maintain strong growth momentum, the market more competitive. In the face of increasingly severe competition environment, how to gain a foothold in the field of motor vehicle connector and cable assembly products, tracking the world frontier development technology, constantly improve the technological innovation ability, quick response to market demand for personalized product, improve the core competitiveness of enterprises, this paper studies the QC company development strategy and tactics of electronic technology, guide the enterprises healthy development of the medium and long term.Making enterprise development strategy, enterprise has to objectively analyze the external environment and internal environment, collecting a large amount of data and information, induction, comparison, forecasting, and refined, find out to develop a strong basis for enterprise development strategy. Analysis enterprise external environment, involves to the macro political and economic environment at home and abroad, the overall industry development environment, as well as the competitive relationship between industry, this paper uses porter five models were analyzed, and find out the enterprise facing the opportunities and threats. Analysis of enterprise internal environment, mainly is to analyze the company’s basic situation, resources and technology, management ability, development ability, control ability, find out the advantages and disadvantages of the existing in the company’s business.Finally, based on QC electronic technology company internal and external environment on the basis of comprehensive analysis, SWOT analysis model, in-depth analysis of the enterprise development faced by many factors, formulate the development strategy of the enterprise in the next five years, and formulated the strategic implementation safeguard measures.