The Upgrading Strategy Research Of Travel Group-buying Products In Tourism E-commerce Times

As the socioeconomic development, tourism industry has also undergone a sea change. The rapid development of tourist traffic, the high-speed railway, motor car. intercity railway, civil aviation and other modern means of transport emerged, shorten the spatial distance between tourists and their destination.Tourism activities have become more and more convenient.Whats more,advances in computer network technology have not only changed people’s lives and consumption habits also affect the various sectors of social development pattern.Tourists can more easily browse destination travel information.book travel products through a network of information, which helps them complete the trip excursions flexibly and independently. The rapid rise of Ctrip, eLong, LY.com and other travel e-commerce sites, the traditional tourism industry has experienced an unprecedented impact. Tourism e-commerce will play a more important role in the development of tourism.At the same time, the big success of Groupon in the United States cause a frenzied imitation of group-buying mode in China. But because of the fierce market competition and serious product homogeneity the companies have undergone a major reshuffle within the industry. By the second half of 2011, domestic group-buying websites dropped from a maximum of more than five thousand to less than two thousand, Meituan, Lashou.Nuomi.Dianping. Wowo, and other large-scale group-buying websites stand out and began to carve up the market for vertical layout. They provide services to local life as well a hotel, tourist attractions and other travel products ticket booking to expand tourism business. Travel group-buying as an emerging tourist e-commerce model, it make a balance between buyers and sellers of tourism so that the tourists could acquire their favorite products in a more affordable price easily. What’s more, tourism enterprises regardless of size will more equitably participate to tourism activities and get a good product sales and promotional channels.Under the background of booming travel e-commerce. We choice travel group-buying,a segment of tourism e-commerce for the study, analysis of the mechanism of its rapid :development and existing problems.The research in upgrading travel group-buying products are expected to specify the development types of travel group-buying and enrich its forms in order to make travel group-buying more attractive to tourists, providing a reference for the healthy development of travel group-buying and products optimization of related enterprises.