| China’s bamboo industry enters a period of rapid development and transformation, the height of the related domestic and foreign scholars begin to pay attention to this part. Bamboo industry as well as other industries have the development of the stage, the development of bamboo industry also has the same rule, whether undertake its stages or not, how to divide, research in different stages of the form and characteristics of generality and particularity, for better cognitive bamboo industry development is of great significance. Because every industry has its own life cycle, so, in theory, any industry in a certain country or a region within the scope will be replaced by other industries, the difference is only economic role to replace or technology push to replace, the social satisfaction of a particular industry will be to a minimum, and replaced by other industries beyond. So for any industry, the life cycle of positioning and judgment is very important. Based on the industry life cycle theory, the industrial growth theory, and the theory of industrial competitiveness theory as the support of several plates, construct the theory frame foundation.Anji since ancient times is of high quality bamboo production areas in China. Review of the history of Anji bamboo industry, both in Anji people continuously creative process of continuous innovation, and Anji constant mutual fusion process with the national and the world. Anji bamboo industry development is very rapid, considerable economic profit, for the local residents to increase the economic income, become the Anji’s pillar industry and iconic industry, but in the process of development, Anji bamboo industry there are still some imperfect place. Product range is relatively single, for example, sales channels broad enough, the domestic market share is relatively less; Enterprise brand awareness is not strong, the journey difficult; Enterprise walk the road of brand is quite difficult; Main products are stranded in the mid-range class, does not have products improve enterprise operation difficulty, hinder the strength increase; Anji bamboo industry road of the intellectual property rights protection is not easy; Developed countries trade barriers rise; Will guide the whole construction machinery industry independent innovation degree is not enough, the weak and a series of problems.For Anji bamboo industry industry analysis, compare the estimating method, analogy calculation criterion, contrast judgement, penetration forecasts and Gong Bo Bates (Gompertz) fitting curve method and peel (Peal) several methods, such as fitting curve method, using the qualitative method is roughly estimated with improved Gong Bo Bates (Gompertz) data of fitting curve method, and use Eviews software initialization iterative estimation, get accurate estimates of parameters. Innovation point of this article is the first time will be started with using the traditional handicraft industry life cycle theory of Anji bamboo industry research, which in practice and theory combining with the field is a major breakthrough, the first time for farming households and bamboo enterprise owners provides a theoretical support and argument, and in classic Gong Bo Bates (Gompertz) on the basis of the fitting curve method to do the modification and adjustment, make the model more fit the actual Anji bamboo industry industry itself. According to the actual operation situation of Anji bamboo industry, the industry life cycle of the judgment has a clear and rational analysis, determine the industry is in growth period. And on the premise of accurate conclusions studied several different industry growth path, such as innovative growth path, market-oriented growth path, based on organizational learning strategy oriented growth path and network growth path, adopt to absorb the advantages of several channels growth path and method, looking to the future development of anji bamboo industry, the brand, technology, three aspects of strategic advice and opinion is very important. |
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