Research On International Marketing Strategy Of PROFIT’s Fire Protection Pipe Fittings

Fire Protection Grooved Pipe Fittings products is PROFIT company’s main export products, and its major sales market is Europe、Latin America and North America. Along with the global economic development, fire protection products industry has been developing rapidly. in the international market has shifted from a seller’s buyer’s market, will face more intense competition and a golden opportunity, in order to meet the more complex needs of the international market, optimizing marketing strategies PROFIT company’s future is the necessary measures to establish a long-term competitive advantage.This article summarizes the development situation and existing problems of PROFIT company, make a comprehensive analysis of PROFIT company through SWOT analytical approach. Analysis of company’s internal strengths and weaknesses and external opportunities and threats, which can objectively and comprehensively reflect the PROFIT The company’s international market competitive position; then further use STP strategic theory to make a comprehensive analysis for its marketing strategy, and also positions fire fittings market by market segmentation and target market selection, combined with the demand and supply characteristics of fire pipe fittings major international markets; secondly analysis of the international marketing environment and industry competition, we use the 4P marketing mix theory developed a combination of international marketing strategies, including products, services and brand strategy, pricing strategy, channel strategy; Finally PROFIT company must take appropriate safeguards for ensuring effective implementation of strategy:to build a modern marketing concept, building high-level business team, strengthen marketing control.Based on the reality of the development of the company’s development through the early PROFIT period of rapid development, PROFIT company need to develop a market strategy to adapt to current and future marketing, summed up a series of practical operational experience. PROFIT company hope to have some reference and reference value. Hopefully the research on international marketing strategies could be valuable reference to PROFIT company...