QC Company Quality Management Research

QC company as a new entrant for the two stroke marine diesel engine manufacturer, it has advanced civil construction and first class facility compared with others state owned marine diesel engine competitors. But QC company quality systems management has own shortage: quality industry experience wasn’t enough; Quality system hasn’t the clear implement target; On-site quality management has quite low efficiency; company staff hasn’t enough industry experience etc. With the ship building filed influenced by the Europe and American financial crisis, the shipbuilding market was going down sharply; the customer (ship yard & owner) requirement was extremely strict. All above factor caused QC Company products lose the competence in the market. So improve the company quality management was the bottle neck of the company further development. If QC Company cans making the correct quality strategy, and making layout and implement the suitable strategy for QC Company will be the top priority for company development on the company critical moment.Most of the production-oriented enterprises faced the same situation in current china. All the production-oriented enterprises are the most important factor of the china economic development. In products Quality, technical, service, etc. some of them to catch up or reached the top level of world. But most of them still stay on the low level of the products manufacturing, products haven’t the high level of technical quality field compare with competitors. They still use the low prices to get competitiveness in the down market. The poor technical promoted innovation ability and quality awareness caused the quality strategy cannot be correctly implement, it was seriously constrained the production-oriented enterprises development. Making layout and implement the correctly quality strategy was the top priority.Through the actual case analysis, we researched the TS16949 layout and implementation for the automotive industry. This essay confirmed the importance for the QC Company to layout and implements the suitable quality strategy. Through the study of the "TOYOTA TQC system", this essay concludes QC Company should create the clear quality strategy target for company development. This essay analysis QC Company macro environment by PEST and analysis the QC company strengths\weakness\opportunity\threats, Use induction and deduction, analysis and synthesis, abstraction and generalization method, and realize the essential to the company’s problems, revealed the necessity of quality strategy. Combined with the development trend of quality management, using of strategic analysis tools to analysis and summarize the company’s existing problems.The essay come to a conclusion:To raise the quality management to a strategic height, through a combination of company specific external market competition status, the basic situation of enterprises, the characteristics of products, the allocation of resources, its advantages and disadvantages. Using the strategic vision to generate/manage/implement and develop their own enterprises quality strategy. In order to leading enterprises to improve the product quality, increase the competitiveness of the company in the domestic and foreign markets, to continue to promote the healthy development of the QC Company.