Study On Choose And Implement For Quality Strategy In OEM Enterprise

With the development of global economy,the Multinational Corporation increases the speed of resources adjusting in whole world.OEM corporations are developing rapidly in our country.With the increasingly fierce market competition,it is the key issue to choose a suitable competition strategy for each corporation.With increased competition,due to the characteristics of OEM production,the quality(including product quality,service quality and process quality,etc.) become the focus of market competition.More and more enterprise thinks of the quality management as strategy issue for increasing competition.This paper empirical analyses the choice and implementation of quality strategy for MC firm by using of strategy management analytical tools.At first step,the text discusses the choice of strategy by analyzing the external and interior environment of MC firm.The external macroscopically environment is analyzed by PEST model,and the external microcosmic environment is analyzed by discussing the industry development,competition and market,and the external environments are classified to opportunities and threats.Then the interior environments for MC firm are classified to strengths and weakness by structure of firm,firm resources,R&D ability and corporation culture.Consideration with the characteristics of OEM product way for MC firm,the text selects four applicable strategies by using SWOT model to analyzing.The four strategies are quality strategy,lower cost strategy,multi-product strategy and market development strategy.It is concluded to take the quality strategy through the quantum analysis of AHP(analytical hierarchy process) and fuzzy evaluation.The second step,the text discusses the implement of strategy in MC firm.The management of quality strategy is a complicated dynamic system.The text discusses the quality strategy by the cycle "confirm the goals of quality strategystrategy strategy project-strategy implementation-evaluation-confirm the goals".It is said that enterprise can implement the quality strategy well in MC firm by next five actions:using the computer control system to observing and feedback for each processes,cultivating the quality culture,development and management the establishing an efficient inspirit system and founding a study enterprise.