The Research About Situations And Factors Of Tourism Industry Transformation And Upgrading Of Shandong

The tourism industry has a great comprehensive benefit for the national economy and social development. However, extensive industry development mode makes the overall structure of tourism industry unbalance, tourism economic efficiency is not high and capacity of industrial innovation low,this become barriers that influence industry sustainable development and prevent its playing the further comprehensive benefit. A series of phenomena makes government and experts and scholars increasingly pay attention to the Tourism Industry Transformation and Upgrading that transform the mode of development as the main sign. Tourism Industry Transformation and Upgrading is to change extensive to intensive development of industry and improve the quality of industrial development and improve the efficiency of industry development. As a major tourism province, Shandong also faces the enormity of the task that the mode of industrial development and promote the Tourism Industry Transformation and Upgrading.Combining with Economics, Management, Tourism, based on the Economic Transformation, the Pattern Of Economic Development, Industrial Upgrading, Industrial Transformation and other basic theory, based on the sustainable development goal, on the basis of summing up the results of previous studies, this paper uses combining theory and empirical studies, systemically tries to comb the basic theory of Tourism Industry Transformation and Upgrading. It contains a lot of content, then carries on the detailed empirical about the tourist area of Shandong province, and discusses the realization path of the transformation and upgrading of Shandong tourism industry development.Particularly, it mainly includes the following aspects:Firstly, based on systematically summaries the related literature theory of Tourism Industry Transformation and Upgrading, this paper discussed the transformation stage and characteristic of tourism industry in China. And illustrated the urgency of the transformation and upgrading of tourism industry. Furthermore, it illustrated the basic concept and analyzed the motivation and its effect on the internal mechanism of transformation and upgrading.Secondly, Shandong, as a major tourism province in China, facing a challenge of transformation and upgrading of the tourism industry. This paper selected Shandong province as the research object, pointed out the necessity and urgency of the province’s tourism industry upgrading transformation. In order to improve the quality of the tourism industry development and promote the comprehensive competitiveness of "Hospitality Shandong", this paper summarized the development course and characteristics of tourism industrial transformation and upgrading. By measurement methods, this paper demonstrated the necessity and influence factor of the Tourism Industry Transformation and Upgrading in this region. The research suggested that this region should attach the importance to industrial structure optimization and high benefit for the development of tourism economy. Furthermore, this research focus on the technology innovation in promoting industrial transformation and upgrading, especially focus on the transformation, popularization and application of technology innovation.Thirdly, based on the research results of the econometric analysis and current situation and problems of the transformation upgrading development of tourism industry in Shandong, the paper puts forward feasible measures. It promotes innovation and development of tourism technology and advance innovation of tourism industry. It develops ascendant and distinctive resources deeply and accelerates the integration and development of the industry. It establishes the concept of sustainable development of tourism and constructs the mechanism of policy guarantee. The measures will provide theoretical guidance for promoting the construction pace of transformation upgrading of the tourism industry in Shandong and offer references for "quality and efficiency" transformation and development of the tourism industry in China.