A Research On Knowledge Sharing Strategy Of Coopetition Companies’ Knowledge Alliance

With the arrival of knowledge economy, the world economy is undergoing prodound changeds. As a strategy resource,knowledge has been widely used as as the main resource by enterprises to gain conpetitibe advantage. Continuous innovation is one of effective ways to keep competitive advantage in a competitive market for an enterprise. However,in face of rapid developing technology,consumer demand and fierce market competition,any individual company is difficult to has total advantage in resource obtain. As a result,knowledge alliance is becoming more and more popular as a main way of knowledge sharing between different enterprises.Based on the existing research results,with the breakthrough point of knowledge input and knowledge gains in knowledge alliance,this paper gives a co-opetition relationship of enterprises in knowledge alliance knowledge sharing decision-making related conclusions by means of analyzing a master and multiple leaguer enterprise knowledge sharing in knowledge alliances Stackelberg master-slave game equilibrium. Then this paper analyzes a real case of communications equipment manufactures,and gives some suggestions of knowledge sharing decisions in knowledge alliance. This may help a lot for enterprises to make right decisions about knowledge sharing to reduce development costs and risks. All above mean a lot for enterprises and knowledge alliances.