The Exploration Of Automobile Brand Strategy Within Big Data

As the foundation of China economy the automobile industry development is highly related to the national economy. According to the latest research from Nielsen the demand of Chinese consumers ranked No.6 globally. China has been the most important automobile market in the world. Within the fast development of Internet more and more Chinese consumers are relying on the digital power. Big data, which is the important product under the Internet era, the impact and ideas it brings to the industry are worth to study.Now there are no common conclusions of how to leverage big data to elevate the marketing approach & result. This article is aim to explore a feasible way of leveraging big data based on the research of big data theory, analysis of practices and classic marketing strategic theory.This article is mainly based on the theory of Michael Porter’s competitive strategy. Through the "five forces model" competition factor analysis and full scan of auto industry externally & internally to find out the strength, weakness, opportunity and threats.To ensure the smooth implementation of the strategy I also propose specific approaches. To leverage big data in the whole process of the automobile brand building and also combined with the actual business from internal organizational structure, corporate culture, innovation and technology development and other aspects for the implementation of the strategy.