Chery Automobile Own Brand Strategy Research

The Qirui automobile company, a Chinese automobile homemade manufacture has made many unbelievable brilliance miracles in a few years. She became the No. 1 of the quantity of sales in the area of homemade auto brand in Chinese market and the No. 1 of export of Chinese auto brand for continuous four years, etc. This article analyzed and studied the developing history of the Qirui company from several different points of view and summarized "The phenomenon of Qirui ". This paper also analyzed and studied Qirui company from different ways such as how to insist in self innovation, how to construct the special feature enterprise culture, how to formulate a operation&sales policy and strategy suitable for themselves. This paper also made a deep study of other questions that we concern, and deep thinks for the Qirui's future of the development that could bring some elicitation and great hopes to burn out Chinese company such as Qirui auto in great China !...