Research On The Export Of China’s Self-owned Brand Automobile

The export of automobile is a measure of degree testing the development of a nation’s automobile industry. Only through a lot of exports can a country advance into the global automobile industry through fierce competition. In our country, the automobile product exportation has become our country automobile industry the important constituent and the transformation foreign trade growth way important carrier. After the recent years’fast development, China’s automobile exports, especially exports of its own brand cars have a rapid development and great potential; have been discussed as a hot topic. Compared with automobile manufacturer of Powerful nations, our country has its own comparative advantages over the export of independent brand auto. Abundant labor resources brings cost advantages, increasing production and export awareness and strengthen the government introduced policies to support the export of cars and other advantages, both for the automotive industry and the development of China’s automobile exports provides unlimited possibilities. But while the technology, quality, firm size, brand awareness and service, and many other obvious deficiencies still exist, and with the increasing number of export, trade barriers and other constraints have been exposed. So, how clearly its own brand cars to use their strengths, seize the good opportunity to overcome their weaknesses, and actively respond to threats, perform faster and better exports for the whole of China’s automobile industry is significant.In recent years, the development trend of China’s automobile industry is fast, the automobile industry has become an important part of the national economic development, while automobile exports is precisely the focus of future development of the automotive industry is the inevitable development of the road car companies seek to maximize profits. Gradually stable and the brand value will appear gradually along with the independent brand in the domestic low end market possessive amount, promotes our countiy automobile and the spare part exportation continues the health stable development, the implementation independent brand exportation strategy should be the next automobile enterprise work key point. Exports is the inevitable choice of China’s own brand vehicles. Although there is pressure from the appreciation of RMB brings, but there are still many businesses export sales contributed to a very high value. Each independent brand car companies should pay attention to adjust its business strategy so as to achieve the purpose of promoting the healthy and sustainable development of exports. Chinese independent brand automobile export enterprises should learn from the advanced experience and technology from the developed countries, continue to improve product quality, increase the level of research and development, improve the service system, and actively and steadily expanding export business, which will not only conducive to China’s auto industry development and growth, will also help to promote national industry.Based on understanding the self-owned brand automobile, combined with the theory of comparative advantage, life-cycle theory and technological innovation theory, further analyze the history of the development of China’s self-owned brand car exports, the current situation and characteristics. Using SWOT analysis to analyze China’s self-owned brand automobile’s strengths, weaknesses, opportunities and threats, combined with reality, put forward the strategies to promote China’s self-owned brand car exports from the macro and micro aspects.