Enterprise Development Strategy Research In Fudan Grand Horizon Information Technology, Inc.

This paper takes the state-owned joint-stock enterprise Shanghai Fudan Grand Horizon Information Technology,Inc. as the research object, in the huge collection of information in the information industry and information technology enterprises date at home and abroad,draw lessons from the foundation theories and research methods of some enterprise technology innovation strategy management,and use the environment forces analysis, SWOT analysis, PEST analysis, Porter’s Five forces model method etc.,a comprehensive analysis of internal and external environment was carried on Fudan Grand Horizon Information Technology Inc.,and puts forward the strategic ideas and suggestions to further promote the development of corporate technology innovation.Hope that the strategy can promote the development of technology innovation of the company’s future. Also hope that this strategy can make the enterprise moves towards magnificently as soon as possible, providing the method and way to increase market share rapidly.First of all, the present situation and the evolution process of the technology innovation strategy management theories in domestic and foreign were briefly described. The meaning,features,and components of Technology innovation strategy management,as well as it’s role in enterprise development were systematically explained,which laid the theoretical foundation for this article to carry out strategy research work of enterprise development.Secondly, combined with the current situation of macroeconomic and industry development condition, a comprehensive analysis of internal and external environment was carried on Fudan Grand Horizon Information Technology,Inc., and the key factors of technology innovation of the enterprise were selected. Then made a conclusion about the company’s strengths and weaknesses, pointed out that only by setting up scientific and feasible technology development strategy, can the company catch the opportunity to develop, and effectively avoid the threat of external environment.Thirdly, the comprehensive evaluation had been carried on the enterprise about its technology innovation factors internal and external environment,then concluded the facing opportunities and challenges objectively,as well as its advantages and disadvantages, using SOWT analysis tool to analyses the technology development strategy, and providing reliable select for Fudan Grand Horizon Information Technology, Inc.Finally, determined the development target and strategy from the strategic height for Fudan Grand Horizon Information Technology,Inc.,and pointed out the development direction.Some related security measures to ensure the implement of technical development strategy and the further promote technology innovation strategy were put forward.