"Fashion Network Red" Electricity Marketing Present Situation And Development

With the development of science and technology and the progress of human,we are entering a characteristic obvious and form perfect consumer society,the third industry booming,mature market economy,the diversification of commodity production,consumption level rising,rising consumer demand and consumption gradually formed,etc.A short period of time the rise of the network more on people’s consumption style is extremely profound influence,and the network consumption but also provides a channel for all kinds of fashionable consumer demand.In this paper,we study the fashion network red "electricity marketing,is mainly due to the" red "fashion network in the apparel network red drainage efficiency is very high,caused the network red main weibo and liquidate the attention of e-commerce,e-commerce platform of jingdong famous mall will create" talent project "in 2016,is mainly aimed at apparel red" "fashion network.In such cases,the "red" fashion network electricity marketing has become a focus of attention,and explore its marketing way,looking for effective marketing will become a network path to sustainable economic development of the red.This paper defines the concept of fashionable Internet sensation,the "red" fashion network,the present situation and problems of the present situation and the marketing of electricity and the"red" fashion network electricity marketing,through the analysis of the main marketing way to grasp the "red" fashion network marketing characteristics of electricity,a comprehensive grasp fashion red electricity network marketing model.On the basis of deep analysis of "red" fashion network electricity marketing advantages and disadvantages,from the perspective of network red itself and two fans to carry on the comprehensive exploration,finally in the marketing of the "red" fashion network electricity suppliers on some problems,put forward the corresponding strategy,in order to "fashion network red" electricity marketing to provide some reference Suggestions.