| The development of the retail enterprises in our country has entered the stage of strategic transformation. Spatial expansion is important to the development of strategic transition of retail companies seek strategy.With the flourishing of retail enterprise expansion activity, expansion of retail enterprises space activities of a series of problems caused the attention of people from all walks of life, become the hot topic which the people discuss, of retail enterprises blindly implement the strategy of spatial expansion led to the collapse of problem is the focus of the retail world. Implement the strategy of spatial expansion of retail enterprises are generally more successful, in the period of development of enterprises, enterprise itself has a strong competitive advantage. However, because of the space environment in the dynamic and the existence of uncertainty and risk, often unable to control the process of space expanding retail enterprises, led to the failure of the expansion. the reason is because of the loss of the whole competitive advantage as a result of blind expansion, in front of the margin pressure have to opt out of the market. Retail enterprise in implementing space also expansion strategy problem how to keep the enterprise overall competitive advantage when it becomes very important.Research topic of this paper is the research evolution of retail enterprise competitive advantage space transfer ability. Based on the analysis summarized the research achievements of predecessors and spatial expansion process of retail enterprises in China found that retail enterprises in the implementation of space expansion strategy problem space transfer and upgrade of competitive advantage, and space transfer of competitive advantage and upgrading through retail enterprise space expansion strategy implementation process. Study this problem is to conduct a space expansion strategy of retail enterprises in the best explain the question of how to keep competition advantage. As a result, this paper presents a retail concept of enterprise competitive advantage space transfer ability. The purpose of this study is to analyze the retail enterprise competitive advantage space transfer ability of the influence factors of composition, evolution and evolution, the inner mechanism of spatial expansion strategy analysis retail enterprise decision-making mechanism and the implementation mechanism. Through the analysis of the retail enterprise competitive advantage space transfer capacity in the typical enterprise application, proposed our country retail ability of the enterprise competitive advantage space transfer path. This article selects the research method is the case method, the selection of the case analysis enterprise is Suning. Through the research in this paper, the following conclusions: retail space transfer ability of enterprise competitive advantage theory of the four dimensions including perception ability, control ability, maintain ability and innovation ability, the theory of the four dimensions is retail enterprise competitive advantage space transfer capability evolution stage of the support strength, in support of each cycle phase at the same time promote the retail circulation process of evolution of enterprise competitive advantage space transfer ability. Learning and innovation is retail enterprise competitive advantage transfer capacity upgrade space of two factors. Retail sales enterprise should be constructed from two aspects of learning and innovation, the retail enterprises competitive advantage the realization mechanism of the evolution of spatial transfer ability to enhance the spatial expansion of retail enterprise overall competitive advantage. Put forward the our country retail enterprise competitive advantage space transfer ability of the four ascension path, attaches great importance to the innovation of the formats, strengthen infrastructure construction, strengthen organizational learning, build strategic alliance. |
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