Study On The Factors And Promotion Strategy Of Housing Industrialization

The housing industry is one of pillar industries of the national economy and the lives of the people, be bound together in a common cause. But at present the construction of housing industry in our country is still the traditional, backward, resources and energy consumption of large waste, environmental protection issues more prominent, the relevant profit has decreased year by year. The housing industry is a profound change in the mode of production of a residential construction, is the fundamental way to solve the above problems, however, the housing industry in China is still in the primary stage. Therefore, analysis of the factors affecting the housing industry, and formulate corresponding marketing strategy is a pressing matter of the moment.Firstly, based on the analysis of the housing industry stakeholders, the qualitative relationship between the complex variables carding system, the causal relationship between variables; and then, through the quantitative analysis, establish the function equation between the variables, so as to obtain the system flow chart, and then builds the system dynamics model of housing industry the.To establish the model of the housing industry system, the housing industry is a complex social and economic problems, based on the case of insufficient data, the prediction system. The model predicts the future development of residential industrialization, including the industrialization of residential market share and market demand, government subsidies, the percentage of consumer acceptance, the price and the proportion of the additional burden of industrialization of residential property development, which provides a reference for the government, enterprises and consumers. The dynamics of housing industrialization system model through the stability and validity analysis, by changing the system flow expected market share, consumer income, real estate development enterprise construction management level and the value of the function. In the picture, the development trend of the rate of industrialization of residential properties, and consumer acceptance ratio in the extreme case of residential share Simulation Industry market.The simulation model of system dynamics in extreme situations based on the analysis of the simulation results, that the real estate enterprise management level and the government building in the early industrialization leads to the decisive role of housing industrialization promotion play, thus puts forward the residential industrialization promotion strategy. Real estate enterprises to establish strategic resources, open up the whole industry chain, to do the scene construction, quality, safety risk control, establish and improve the site management processes, systems and standards, establish a good corporate image and identity to attract consumers; the government in the field of production through legislation, taxation, economic, scientific research in enterprises to promote, through the publicity, preferential policies, to protect the rights and interests of other initiatives to boost the role of consumers in the consumption field.