Research On Enterprise Cultere With Chinese Characteristics Under The Ethical Standard

Corporate culture as a system of the organic part of social culture, affiliated with the mother culture of social cultural systems. Contemporary Chinese corporate culture is bound to be affected by the Chinese society culture, but also inevitably influenced by Chinese traditional culture. western culture can not be effectively integrated into the management of the enterprise, corporate culture can not ignore our own cultural background. Thus, based on dialectical analysis of traditional Chinese ethics standard, ethical standard will beintroduced into the enterprise culture construction, and to explore the effective Chinese modern enterprise culture, help to enrich and develop China’s modern enterprise culture theory.In the period of transition between planned economy and market economy, the construction of modern Chinese corporate culture has made remarkable achievements, which promoting the enterprise in the market, however, there are still serious problems. The initial construction of socialist market economy, we just imitated Westernization. Particularly serious, some enterprises are lack of integrity, social responsibility, humanistic care, environmental awareness, innovation,and compete without foreword jew. So, on one hand, Chinese market economic is lack of development, on the other hand, the excellent traditional excessive destruction since modern times. To inherit and carry forward the fine traditions Chinese ethics standard is undoubtedly a good medicine to treat the disease in the construction of enterprise culture.China has a long ethics thoughts,extending to all sectors and social groups, forming a social representation of traditional Chinese culture. Chinese traditional ethics thought, for the government by virtue of management philosophy, statecraft Jimin social responsibility, benevolent people thought, Valuing Loyalty values, a monk in your business strategy, does not stand for brand awareness, etc. Although it is now past, but also the existence of existence, with China’s modern enterprise culture construction highly interactive relationship, still has an important value of the times.The construction of modern Chinese enterprise culture should reflect the times, global, but also with history and nationality. Colorful Chinese traditional ethical standard, in the era of farming civilization, of course, has its limitations. Therefore, we should follow the principle of " make the past serve the present " principle, adhere to the critical inheritance, comply with the law of development of modern enterprise in the world, absorb the spirit of the times, making China the ethical standard Coruscate era youthful and promote the construction of China’s modern enterprise culture. Path of China’s modern enterprise culture should be all-process,all-round, all- staff based traditional ethical standard,so as to create the conditions for the nation, advanced enterprise culture,to promote sustainable development, promote social progress.