Tourism Demand Forecasting From The Perspective Of Tourism Supply Chain

Tourism industry, as the focus of the tertiary industry, has attracted more and more attention in recent years, and has played an important role in promoting the development of China?s economy. The tourism demand has been growing along with the steady development of social economy, Accompanied by the increase in tourism demand, the construction of tourism in some areas has been developing, but still cannot adapt to the speed and requirements of domestic tourism. Therefore, it has become the most arduous task to conduct further researches on current domestic tourism demand and predict its development trend in the future. O n one hand, all tourism related enterprises and departments of tourism could serve tourists better. On the other hand, it will favor the exploitation and the protection of tourism resources, as well as natural resources.As we all know that tourism participants are numerous, it?s needed to think through when choosing the factors of tourism demand. O n the basis of traditional tourism demand forecasting, this paper proposes several tourism destination demand forecasting models, which are from the perspective of tourism supply chain. Before the three models, there will be Grey Relational Analysis of tourism demand factors that are from the two perspectives, which is in order to select factors from the better view to establish tourism forecasting models. Based on the results of the three models? prediction, an analysis will be obtained to verify the feasibility and effectiveness of them.