Research On The Design And Implementation Of Intelligent Marketing For Mobile Internet Signaling Mining

Data mining, which is widely used in business, banks, and other fields,is one of the hot spots in current technology. As the amount of data that the rapid growth of the telecommunications ind ustry and the increasing popularity of mobile Internet, the use of data mining technology in the telecommunications industry, mining vast amounts of data, to obtain useful information among the telecommunications industry and the marketing wisdom that the way to achieve a precision marketing can effectively solve the inefficiencies of traditional marketing methods of the past shortcomings.With the rapid development of mobile Internet, the telecommunications industry’s various IT systems can accurately record the customer’s consumption behavior, consumption value, a variety of demographic characteristics, and behavior of the trajectory of the rise of the mobile Internet and broadband letting customers clearer, the telecommunications industry the potential value of the data is high, and the data is richer, more real, more in time.In this paper, guided by the wisdom of implementing user traffic flow guidance and intelligence operations, to develop a network signaling mining system, make full use of the advantages of pipeline operators, the introduction of new information recommendation system, with the most user habits way to recommend the most user can trigger them interested information and products, to provide users with best meets their actual needs traffic services to enhance the flow value. Wisdom precision marketing is the most mainstream marketing information age, is currently the subject of mobile Internet industry’s focus in the core study.The proposed network signaling mining system, which is fine for user online behavior data analysis, based on user preferences and other multidimensional construct feature tag library that provides user interest in line with the needs of users to access information in the page, which offers the user network behavior analysis, information recommendation and online marketing, page type flow remind guidance and packages, as well as third party open page redirects and other services.Network signaling mining system boot services according to the needs of business promotion and traffic, application services mainly personalized content recommendation, content operation services, operations and data analysis, visualization, user traffic service, page redirection service, traffic search guide, security / access control.