The Research On The Optimization Of The Marketing Channel Of Jiangsu Hi Tech Zone In Taizhou, Gaogang

Taizhou Gaogang high provincial-level economic and Technological Development Zone, new decoration material industry is park focus on the development of characteristic industry, has become wallpaper production and processing of the country’s largest gathering, annual production capacity accounted for the wallpaper total production capacity of 30% or so, was approved as the wallpaper industry base in China. Wallpaper industry of Gaogang regional economic development to a certain role, but in recent years, with the continuous change of the market environment and resource factors, wallpaper industry development was a downward trend, how to make local wallpaper enterprise to the healthy and sustainable development, this paper combines new wallpaper business development needs, marketing channel research, trying to solve the practical problems faced by the enterprise.Based on this background. In this paper, the method of combining literature research method, investigation method of questionnaire, case analysis, separately from domestic and and high tech Zone wallpaper enterprise development status of has carried on the analysis to the Gaogang high tech Zone wallpaper enterprise marketing channels, find the restricting factors of high tech Zone wallpaper enterprise marketing channel and the existing problems, and through the selection of a representative of the wallpaper enterprise LR company has carried on the example analysis, and then put forward the optimization high-tech Zone wallpaper enterprise marketing channel mode, to wallpaper enterprises to continuously enhance the competitiveness and promote the development of local economy.