A Study On Optimizing The Marketing Channel Products Of Sun Paper Industry Cultural Paper

In recent years,with the continuous opening of social economy and the rapid development of science and technology level,enterprises are facing increasingly fierce competition.If Sun Paper wants to stand out in the competition,good marketing channels will play a very important role.The success of marketing channels is the watershed of success or failure of enterprises.Establishing a stable and efficient marketing channel network is also the core competitiveness of enterprises based on the market.By optimizing the marketing channel system of Sun Paper,this paper makes the internal resources and abilities of enterprises more efficiently allocated compared with other competitors,further improves the channel construction ability of Sun Paper,and makes enterprises in a more advantageous position in the market competition.This research is divided into the following seven parts: the first part introduces the research background and significance of this paper and the research status at home and abroad;the second part introduces the related theories of marketing channels;the third part analyses the current situation of cultural paper channels and summarizes the existing marketing channels;the fourth part analyses the current situation of marketing channels in solar paper industry;and the fifth part discusses the existing problems of cultural paper in solar paper industry.The sixth part is to design the marketing channel which is in line with the Sun Paper Industry and optimize the marketing channel of Sun Paper Culture through the improvement and innovation of the new model.The seventh part summarizes the conclusions and future prospects of this study.