The Management Rresearch Of Education In Direct Sales

This article obtains from the education training status of direct selling industry at home and abroad, the ordinary direct education and education on the concept and function of the difference, analyzes the three stages of the development of direct selling enterprises and the marketing pattern, this paper introduces the relevant national policies and regulations, points out problems of direct selling enterprises in terms of education and training in our country and the insufficiency, and the future development direction, expounds the education training for administrative staff, dealers, the role of the three of direct selling enterprises, is the direct education and training in terms of development and design the content and classification of content is introduced in detail, at the same time to do to focus on the implementation of the reminder, and also suggested that direct selling enterprises should attach great importance to the management of strengthening the education and training, set up perfect education training system, training more education and training talents.Direct selling enterprises to strengthen the education and training management, emphasis on employees, channel members(such as distributors and direct sellers) education and training, which is both the need of human resource management, enterprise itself is also the need of enterprise core competitiveness, but also the need of performance of the corporate social responsibility.This article from the "direct selling enterprises education management research" analysis and discusses the direction, hoping to help direct selling enterprises and direct sellers, distributors and other professionals to realize the role and importance of education and training, help the direct selling enterprises refer to establish education training system, perfect the function of education and training, to enhance the overall quality of the staff, enhance the social image of direct selling enterprises and the public recognition.In this article, through the reference of direct selling enterprises at home and abroad in the field of education and training management mode and experience, combining the theory of modern human resources, with the help of industry dealers and direct sellers platform, for this topic to carry out the investigation and interviews, and the specific direct selling enterprises in education and training management present situation analysis, sorting and induction. Points out that the direct selling enterprises should establish full-time education and training management, configuration, and cultivating talents, full-time lecturer for marketers as a lecturer should not only bold and authorization and to strengthen management, external third-party professional lecturer when necessary. According to the actual situation of enterprises and the actual demand of the market, set up the stage of segment, segment, segment level of targeted education courses, sustained, advancing with The Times, the evaluation feedback, continuous innovation, gradually build up with their own characteristics of education training management system, and make contribution to sustainable development for the enterprise.