A Company's GPS Navigation Products Internet-based Marketing Strategy

E-commerce are getting more and more important in network applications. It is closely related to people's lives. In the past year, the momentum of e-commerce development is rapid. According to incomplete statistics, the current number of online shopping has reached 74 million. Annual growth rate has reached 60%. And relative to the ratio of foreign online shopping population, the domestic figure still has much room for growth. Faced with such huge audience market, enterprises have tested water regardless of their sizes. They increased investment in the network marketing aspect.In recent years, cars became affordable for middle-income families with the continuous improvement of people's living standards. It's no longer exclusive to the wealthy people. Automotive products market has also developed rapidly and immediately. All kinds of automotive electronics products have emerged. GPS navigation system is one of the very popular products emerged in recent years. The new products bring new market opportunities, but at the same time, it is also accompanied by disorderly market competition. So for helping A company to gain market share in the internet market of auto-electronics business, it is essential to study A company's online marketing strategyThe article analyzed the industry environment of GPS navigation products and A's current status in the mentioned business, summed up the problems they are facing now. And then used a combination of marketing theory, theory of direct marketing, integrated marketing theory etc. to solve these problems. It proposed practical solutions to improve A's network marketing, combined with GPS navigator features of the product. This study is not only a guidance for A's GPS navigation products, but also has a good reference value for small and medium enterprises who engaged in electronic and digital products related to network marketing business.