The Development Trend Of E-commerce In The Clothing Design Analysis

With the rapid development of electronic commerce in our country, China’s garment industry has been rapid development. In terms of consumers, e-commerce market is more and more big, make consumer initiative stronger when the choose and buy clothes, they are also more free in time and space. More and more consumers pay more attention to garment design in the e-commerce, so clothing industry is very suitable for development in e-commerce.This topic research is based on the theory of customer value research, mainly used the interview method and questionnaire form, to explore consumer in e-commerce the trend of the development of clothing design analysis. Through the analysis of the e-commerce in clothing design research, found that although the garment industry in e-commerce is developing very rapidly, but due to the consumer demand is higher and higher, now garment industry products already can’t satisfy the demand of consumers. Now the costume design originality in e-commerce are too low, is simplified, and with the development of electronic commerce, product homogeneity problem in the clothing brand competition is becoming more and more serious. Now consumers spending more and more rational and mature, in the electronic commerce consumers have new ideas for products, look forward to in e-commerce apparel design to design better, designed products not only need to be able to meet the individual needs, also to be able to manifest the value of culture, but also has aesthetic value and function.In the future, will appear a lot of clothing brand e-commerce group, industry development expectation will provide regular clothing design research and development of electronic commerce research. From the very beginning of taobao to now, we are all well known jingdong, millet many electricity companies such as electricity, they all got great development in e-commerce, but now in e-commerce has a lot of clothing brand in the products in the research and development should have its uniqueness and creativity. Clothing product research and development in the future from the consumer expectations, consumers expect value point of the design.