Catering Enterprise Risk Analysis And Countermeasures

The business environment with the socio-economic development is becoming increasingly complex,therefore, enterprises must constantly adapt to the changing business environment, improve their risk management capabilities, only take the initiative to adapt to the external environment, enterprises can survive and develop. In this paper, changing the policy environment as the background to the catering business Xiangeqing group of cases, the resulting business risks and responses were analyzed.With the 2012 series of the "Three" consumption ban, "the eight provisions" and introduction of the policy, resulting in the policy environment of business has changed a lot, but also to a number of industries are affected, especially the greatest impact of high-end food and beverage industry. Transformation of high-end food and beverage industry is imminent, that rely on public, business and non-personal pockets consumption developed deformities industry began to think calmly and rationally should return catering property. Thus, most catering companies announced a comprehensive business transformation, transformation process due to operating more links, more risk points, risk management more complex, companies are using their power to explore the development of a response to the various risks faced.Were once known as "the first private restaurant A shares," the Xiangeqing Group Risk Analysis and Research has a representative and typical. Compared with other food and beverage companies, Xiangeqing targeting high-end, mainly for public service, Business spending, which suffer the greatest policy implications; Xiangeqing is a listed company, its market information is public, the availability of better data, part of the risk management the experience for many listed companies from the country; the intensity of competition in the industry and the rapidly changing external policy environment, but also makes it risk management there is an urgent requirement. Therefore, under the background of a rapidly changing business environment, risk analysis and countermeasures on Xiangeqing Group, is significant.On the basis of reading relevant literature, combined with their own collected data, the basic situation prior Xiangeqing Group’s policy environment changes and changes made after comparing the performance of a tremendous contrast. And in-depth analysis of the various risk strategy, marketing, finance, operations and other changes in the policy environment for Xiangeqing group produced a detailed study of measures Xiangeqing Group in response to the above risks taken. Xiangeqing Group by taking the company’s strategy to adjust and change business content, such as: shut down part of the losses hopeless end restaurants, catering to mass market positioning adjustment, diversified investment management and other extended to deal with strategic risks; reduce operating costs by controlling labor and raw materials to deal with market risks; through diversified financing, impairment provision to deal with financial risks; by strengthening corporate governance, policy-oriented attention to deal with operational risks.Impact of policies on various sectors will continue. Food companies need to think about is: how to deal with various risks,How to transition, how to re-establish the brand and position in the industry reshuffle. First, to improve the management of enterprise risk management awareness; the second is the risk into the strategy, development and implementation of science corporate strategy; third is in line with policy guidance, rational view and return to mass catering; Fourth, the use of new technology to improve network marketing and profitability; Fifth, improve the overall service quality of the enterprise; six is to focus on the group, the brand chain operations and enhance competitiveness. Full of changes in government policies, competitors emerged, complex economic environment changes in the market environment, the premise of ensuring the survival of enterprises to seek greater and more sustainable development.