Study On Optimization Of Chain Operation Mode Of Xiamen Catering Enterprises

Since reform and opening-up,with the economic growth,China's catering industry has developed rapidly.China's catering industry revenue reached RMB 3,579 billion in 2016.As the same,Xiamen's catering industry has made great progress.In recent years,it's happened that develop rapidly in the internet industry and great change in consumption behavior.More and more foreign brands have joined in the market in Xiamen.How to face all these challenges and how to survive in the market for the local restaurant in Xiamen?The Xiamen's enterprises have to improve their business model.It's worth to be researched in academia.As research object,the business model in Xiamen's restaurant has been studied by the author with a large number of relevant literatures.Trying to find out the optimization strategy of business model for the Xiamen's restaurants,the author has surveyed the marketing environment of the Xiamen's catering industry.Through experience summary from these excellent enterprises in Xiamen,the author has found the answer for the optimization problem.It has to solve the two problems of staff turnover and customer attraction.First,the Xiamen's restaurants need to use the internet technology for capture more customers.Second,it is the best way to retain and motivate employees of starting-up the employee stock incentive system.It is practical significance for the operation of Xiamen catering industry in this paper...