Study On The Relationship Between Professional Level Of The Venture Investor And Market Competitiveness Of Venture Enterprise

The combination of venture enterprises and venture investment is the development of new high-tech industry, intelligent hardware industry enterprise product innovation and risk investment are closely linked, from venture capital to focus on, is active in the field of cutting-edge innovation and entrepreneurship and venture capital. However, intelligent hardware entrepreneurial enterprises are faced with high risk and market risk, the market competition is intense, the failure rate is very high, the lacks of experience need professional help. Therefore the risk investor’s professional level is particularly important, the introduction of venture capital can provide capital support and value-added services for enterprises, and share the risk mitigation information dissymmetry. But different levels of professional investors in the professional knowledge of new technology, market development and the success or failure of the enterprise to obtain the information of the industry and ability to judge, there was significant difference between the practical experience, affect the investment strategy and the enterprise value-added services, which have an important influence on the market competitiveness of enterprises. At present, China is deepening the implementation of innovation driven development strategy, there is a huge space for development of intelligent hardware, venture capitalists and entrepreneurs will usher in a big market opportunities. Intelligent hardware industry as the research angle of view, to explore the relationship between venture investors influence the professional level and enterprise competitiveness in the market, in order to improve the risk of financing decision of enterprise, and provide a theoretical basis and practical significance to promote the professional development of risk investment.At present a lot of research aimed at investor’s professional influence on investment performance and business support, the impact of financing structure on the market competitiveness of the enterprise, ignores the professional level of venture investors and venture enterprise’s market competitiveness links. The research of the risk investors professional level, the related literature and the market competitiveness of enterprises financing are systematically summarized, in order to intelligent hardware industry as the background analysis of venture enterprises, venture investment and industry characteristics of the market, and investors from the perspective of professional level difference. On the basis of the construction of two stage dynamic game model, focusing on the mechanism of the risk investors professional level on venture investment strategy and enterprise innovation support, affect the market competitiveness and the relationship between entrepreneurial enterprises. And verified by practical cases, millet smart Bracelet.The conclusion is in intelligent hardware industry, the professional ability of higher risk to investors, the information gap to bridge and entrepreneurs, the commercial value of products found its market in the future, the prospects for the development of enterprises, more inclined to early in the product development of aggressive investment strategy choice of entrepreneurial enterprises, are more likely to be in the early the lack of prospects for the termination of the enterprise investment. And the less specialized investors tend to choose conservative investment strategy in stages. And the information of low cost companies easier access to high degree of professional risk investors, if the market competition is more intense, the early aggressive investment has first mover advantage. Enterprises by the high degree of professional investors, compared to the low level of professional competition, to get more investment in early stage, higher product quality, and restrict their future investment and growth, and thus in the fierce competition in the future to take the lead, to obtain more market share and benefits are more competitive in the market. If the market competition is not very intense or the risk of investors in the market of professional level, the market competitiveness of enterprises professional level so that investors have no significant effect. From the conclusion of the proposed for entrepreneurial enterprises financing choice suggestion for investors and professional differences in the level of venture capital based on professional development, prospects and limitations of the study and future research.