Research On Strategies Of Merchant Acquiring Business Management In JS Bank Xinjiang Branch

With the rapid development of commercial banking unit of merchant acquiring business, Xinjiang Autonomous Region merchant acquiring business gradually develops mature. Merchant is the most important part in the customer experience. The solid foundation of card is developing a wide range of industries to cover a variety of co-tenants, which is to create a first-class environment for the card. However, potential tenants in Xinjiang is the key of Xinjiang competition commercial banks. In recent years, Xinjiang commercial bank merchant acquiring market has a steady development, and the goal of Xinjiang commercial banks is establishing a good financial institution acquiring market environment,. In recent years, with the concept of customers shifting consumption and their awareness of consuming increasing, the use of bankcard consumption and enjoying value-added services have become the first choice for the community, which give birth to the bank card merchant acquiring business quickly flourished, and also create a broad development prospect to the third party professional services markets.This paper will make a research of JS Bank of Xinjiang Branch merchant acquiring business management. First, there is an description to the merchant acquiring business and management theory, and an overview of the characteristics of the Bank’s merchant acquiring business, the content and bank merchant acquiring business management; Secondly, give a brief overview of Xinjiang JS bank branches operating. Through analysizing Boston matrix, make an analysis of Xinjiang JS Bank Branches acquiring business and find the problems during their development. Next, analysize the environment of JS Bank in Xinjiang Branches merchant acquiring business market, and give a research on the demand of commercial banks merchant acquiring business mark, the competition between them and the external environment management; Finally, according to the analysis of Xinjiang JS Bank Branches merchant acquiring business status and environmental, propose some strategies to Xinjiang JS Bank Branches merchant acquiring business management.