Improving Strategy Research Of E Company Jiangxi Branch's Card Acquiring Business

Bank card acquiring business is a kind of business which bank card acquiring institutions provide services such as bank card transaction processing and settlement of domestic and foreign currency funds for special merchants in order to obtain commission income.With the continuous development of E-commerce,the acceptance of the Internet and mobile payments increased continuously.In addition the bank card acquiring business has also developed rapidly.Since the competition in the financial market become more and more fierce nowadays,Bank card acquiring business which is emphasized by many Commercial banks,changes into an important channel for commercial banks to expand their business and increase their sources of income.Postal Savings Bank of China,Bank of China,Jiujiang Bank and other nationwide / Local banks have begun to set up bank card acquiring business.For bank-based acquisition products,merchants must bind the bank card of the corresponding bank as the settlement account,the bank can obtain a certain amount of deposit income.Basing on this,it will provide reductions for merchants' transaction fee.but it will cause a Huge Impact For third-party payment companies' acquisition products,such as E-Business "Merchant Plan"By analyzing the data of the acquisition business of Jiangxi Branch of E Enterprise in the field of expansion,active,and revenue we can find out the development dilemma of the business.By using the SWOT analysis of the E enterprise,the advantages of the E enterprise in the innovation strength,technical level,channel expansion,etc.and it's disadvantages in product diversity,value-added services,and merchant maintenance,and related threats can be revealed.In the analysis of opportunities,several advantages of supporting the development of the third-party payment company are listed,and point out that the development space for third-party payment and acquiring businesses is huge.Based on SWOT analysis results,this article draws some improvement strategies for Jiangxi Branch of E Enterprise,and four guarantee measures to improve the implementation of the strategies.“W-O”strategy:exploring new product,covering all customers at different levels;“W-T”strategy:dominating new market,exploring directly and cooperating with bank and external;“S-T”strategy:improving core competitiveness,side cooperation of account,classified operation of commercial tenant;“S-O”strategy:innovating value-added services,improving brand influence.The improvement of the four strategies above can not only help the company's acquiring business continue to develop and improve its profitability,but also really help the merchants which the company signs up to improve their operating efficiency.This article figures out the improved strategies for the E corporate bank card acquisition business which can not only help E enterprises improve the situation,but also provide other third-party payment companies with reference suggestions to truly achieve the industry vision of using the ability of innovation to pay and continue to serve deeply in order to effectively help the real economy transform and upgrade.