Research On ’One-stop’ Service System Construction Of The Convenience Store In Gas Stations Based On O2O Mode

Because of the continued restrictions on car purchase and use in some cities, and the rapid development of new energy such as electric power and natural gas, oil marketing company’s oil business facing the slowdown or even negative growth. However, the income share of the convenience store in gas stations is on the rise year by year. Therefore, in the future, convenience store business will most likely be the focus of the oil marketing company’s development strategy and contribution to profits. But the convenience store in gas stations have low customer into the store rate, conversion rate and average sales per store, and have poor profitability. Management level of the convenience store in gas stations is much lower than the industry’s leading companies. With the rapid development of the internet technology and e-commerce business and 020 (online to offline) mode, conducting 020 business at the convenience store in gas stations would be an effective way to enhance the efficiency and achieve breakthrough of convenience store.The paper have put the convenience store in gas stations as an object of study, proposed to construct ’one-stop’ service system of the convenience store in gas stations based on 020 mode, and conducted in-depth study. Firstly, the paper have summarized some studies of domestic and foreign scholars about the convenience store in gas stations,O2O mode, and the convenience store that conducting 020 business. Secondly, the paper have analyzed the development condition of convenience stores based on 020 mode, have studied the 020 mode of JD.COM and summarized the existing problems about the convenience store that conducting 020 business. Again, the paper have analyzed the advantages and disadvantages of the convenience store in gas stations in system construction, and proposed the improving direction about the disadvantages. After, the paper have design the mode and some processes of ’one-stop’ service system of the convenience store in gas stations based on 020 mode. In addition, the paper proposed eight standards and four technical support and one methods of selecting location that the system construction needs. Finally, the paper have put SINOPEC N Branch as an example, constructed the ’one-stop’ service system of the convenience store in gas stations based on 020 mode, and have conducted a benefit analysis.