| As market competition intensifies, companies want to maintain our competitive edge, to be innovative in technology and management, based on the need to give full play the advantages of human resources, the manpower into productive forces. Compensation management as a core part of human resources management, only the objective defined in terms of "incentive talent, retain talent" is not enough. In today’s competitive market environment, compensation management wants to meet the needs of business and staff development, it is necessary to pay a combination of strategy and corporate strategy, customer-centric, to abandon the existing bureaucratic system and bureaucracy, encourage skilled professional skills, innovation and performance improvement reward, so as to achieve win-win business and employees.In this paper, the compensation strategy to build influence macroeconomic environment, industry characteristics, organizational characteristics and employee characteristics factor analysis carried out, and put forward the goal of building a compensation strategy, ideas and methods, noting that the key point is to build compensation strategy based on internal and external factorsIt will effectively match corporate strategy and salary strategy.This research selected in the CHIMBUSCO Marine Bunker(Tianjin) CO.,Ltd. (TJZR) as a case study. The state-owned enterprises as the water supply of the oil business, has a monopoly of Tianjin Port ship oil business for decades, but with the changing market situation, the business also encountered difficulties. Through analysis of the enterprise, a clear strategic positioning, in-depth analysis of the enterprise reward management problems concluded that companies should focus on their own characteristics, local conditions, construction and corporate strategy matching compensation strategy in order to achieve sustainable business development, so that the operators more effective. |