Research On The Market Business Model Of Non-commercial And Retired Official Vehicle

There are a large number of non-commercial vehicles and the retired official vehicle in every brands of CHINA FAW GROUP, how to disposal these non-commercial vehicle and retired official vehicle is one of the focus to create a conservation-minded enterprise. CHINA FAW GROUP as the dom inant strength of a strong pillar of the national econom y and resource saving and sustainable development road is bounden social responsibility. In saving energy and reducing consumption, comprehensive utilization of resources in operation, save energy, improve efficiency, protect the environment and improve the economic efficiency of advanced enterprises, will certainly to promote the construction of a conservation-m inded society important normal and leadership.In this paper, the non-commercial vehicle of FAW group is divided into allowed to sell and not allowed to sell. The vehicle that not allowed to sell should enter the scrap process, and the vehicle that allowed to sell should enter the sales process.The vehicle that not allowed to sell shou ld enter the s crap process, The vehicle recycling, scientific recovery and econom ic development can prom ote the recycling and utilization of iron and stee l resources in Chin a. Reasonable vehicle can also be used to reduce the proportion of scrap vehicles in the used car market, so as to protect the safety of China’s social security. Through to dom estic and foreign newspapers w aste analysis of the current situation of the development of the car and the FAW Group Company scrap situation analysis is mainly to solve non goods vehicles in sales of vehicle id entification and finally the measure and significance.Vehicles that can be sold in the non-comm ercial vehicle should enter the sales process. Vehicle identification, vehicle m aintenance, vehicle detection, inspection procedures, announcement query steps. Each step should be issued a report, stri ct control of product quality. After a series of identification, detection can determ ine the quality of non-commercial vehicle can reach or exceed the standard of the product can be sold. Non-commercial vehicle sales gen erally use two kinds of marketing mode, condition relatively intact into the showroom retail, condition relatively poor to the brand dealers were auction sales, on the basis of our readiness to more detailed setup after the sale to the f inal customer, keep final customers the maximum quality assurance.Secondly, the group’s retired official vehicles into the used car sales channels. Used car sales also adopts the m ode of two kinds of sale s, the same, condition relatively intact to the standard retail car to enter the hall of reta il, condition relatively poor, does not m eet the standard retail, the same to the brand dealers, auction sale of, on the basis of our readiness to more detailed maintenance servicing and before the sale of to the end cu stomer. At present, the domestic used car market is developing rapidly, and the replacement of old cars and new cars under the guidance of the various m anufacturers, through the sale of the new car sales, expand the brand market share.Through the analysis of consumer psychology of Non-commercial vehicle and retire d official car, the paper analyzes the relationship between the Non-commercial vehicle and the retired official car and the traditional sense of the relationship betw een the vehicle and the traditional meaning, the influence of the na tional policy and regulations, th e quality assurance and the quality assu rance of the Non-comm ercial vehicle car and the retired official vehicle. Firstly, it describes th e importance of developing the m arket of Non-commercial vehicle and service vehicles, a nd then analyzes the profit m odel, analyzes the marketing strategy, the construction of the marketing network, the evaluation process, the analysis of the replacement, the con struction of the bidding process, the construction of the retail business.