SWOT Analysis On The Farmers’ Professional Co-operatives In Panjin City

As a large agricultural country with a large population, "three rural" issue is the most important issue of the development of agriculture and rural economy of the process, farmers’ cooperatives developed rapidly in recent years in China and was proved to solve the "three rural" issue of effective way. As a big agricultural city of Panjin City in recent years attached great importance to the development of farmer cooperatives in the region, which is as an important means of new countryside construction under the new norm. Based on the new era, the laws of economic and social development under the new norm, farmers ’cooperatives for professional development Panjin internal strengths and weaknesses, external opportunities and challenges facing other issues, in-depth to explore the detailed, thus restricting farmers’ cooperatives Panjin key development has in-depth understanding, identify problems, identify the reasons for further strengthening the organization of farmers to produce Panjin City, accelerate agricultural industrialization and modernization, boosting agricultural efficiency and rural incomes provide useful lessons.This paper reviews the Panjin City farmer cooperatives from infancy, to accelerate the development of the initial phase of a major development, it is showing a sharp rise in the number, quality and influence to do community significantly increased, the professional cooperation of various departments involved in agriculture, lead the body increasingly diverse, increasingly expanding the scope of radiation and business scope increasingly diverse development status characteristics were analyzed, discussed the present stage the main mode of Panjin City farmer cooperatives that Homo habilis(large) drive type, leading companies pull, the village committee(village officials) led type, service-led agricultural units and union-led main features of five types.Secondly, the current situation SWOT analysis Panjin development of farmer cooperatives were analyzed, its main advantage is in an excellent performance in agriculture, rich in natural resources, agriculture strong industrial base, strong government support; its disadvantage is generally small-scale cooperatives, internal management is not standardized, the lack of management talent, narrow areas of business activities, lack of brand awareness, financial support fatigue and other weaknesses; opportunities for its development strategy that Liaoning coastal economic zone, a new round of the strategy of revitalizing northeast old industrial base, "all the way along the" strategy and national policies to support agriculture, agricultural trade to accelerate the transition to market liberalization and opening up of direction; the challenges they face is falling less than real office-related policies, administrative deeply involved, the increasingly fierce competition in the market of agricultural products.Finally, based on the above findings, we suggest to enhance publicity and the development of "Internet + farmer cooperatives" mode;to improve the cooperative internal operation mechanism and promote the development of farmer cooperatives;to encourage farmer cooperatives to develop agricultural adoption and expand the service areas; to create regional brand of agricultural products and increase the intensity of the brand construction of professional farmer cooperatives; to innovate financial services and broaden the financing channels of farmer cooperatives; to cultivate farmers’ professional cooperative leaders and strengthen the supporting role of rural practical talents; to expand the scope of business activities and give full play to promote the one two three integration measures development and accelerate the development of farmer cooperatives in Panjin city.