Cashmere Clothing Brand Image Design Study

With the development of economic globalization, competition is becoming increasingly fierce cashmere products, as in recent years, hot clothing products, many companies are beginning to involve cashmere products business, but how to gain advantage in the fierce market competition, seize market share It is an important issue facing the cashmere business. With the development of brand strategy, more and more companies recognize the important role of brand image, excellent brand image has become an important part of the enterprise’s core competitiveness. Our cashmere resource location, therefore, cashmere apparel production volume is very large, but the possession of cashmere generous resources and product advantages of our country, but in the cashmere brand building does not have any advantage, and Chinese cashmere business for trademarks and patents is not enough attention, so The lack of protection for intellectual property rights and intangible capital is also the relative lack of marketing, but only get the lowest profit under the generous resources and cheap labor. In this case, China’s cashmere apparel products effectively own brand of problems to be solved, so that China’s exports of cashmere products has been on enhancing efficiency, but also to the development of export trade can be sustainable. Thorough research on cashmere clothing brand design industry, allowing our cashmere apparel industry in the international market has been developed to improve, but also can make our cashmere apparel industry to achieve higher economic returns.In this study, the focus on cashmere clothing brand image and brand image design concepts discussed strategy, the current brand of cashmere on the market designed to in-depth analysis, analysis of the current development of China’s cashmere brand apparel industry, Sustainable development proposed for the problems in a summary presented for cashmere clothing brand industrial design approach, analysis and design to promote the brand image of cashmere clothing industry measures, and thus to the development of our brand of cashmere apparel industry relative The countermeasures.From cashmere clothing brand culture, visual image, design practices perspective of cashmere clothing brand image design, through the study of cashmere clothing brand image design, providing a theoretical reference brand strategy for our cashmere clothing brand development.